A new study by IBM and the Information Management Institute has found that the internet has become a crucial source of data for many companies, but there are still some major obstacles to its use.
« There’s a big gap between what we’re doing with the data and how the people are using it, » said Brian McNaughton, chief executive officer of IBM’s Information Management and Services Group.
« When you look at the usage patterns for the big brands, there’s a lot of data being collected.
They’re collecting data on who’s logged in.
I can’t think of any other data that’s so vital that the people that have it, are going to be so interested in using it. » »
You know, how many clicks did they get in their email? »
« I can’t think of any other data that’s so vital that the people that have it, are going to be so interested in using it. »
The study found that, in comparison with other industries, internet users were far more interested in the data they were collecting than in the company’s own information.
« The way we’re looking at it is, the people who are using the data, they’re more interested than the data itself, » McNaughon said.
« They’re interested in what it means and what it tells them about them. »
The data collection is so pervasive, McNaughson said, that some businesses even have their own internal databases dedicated to it.IBM, a technology and information company that provides cloud computing services to large companies, is looking at ways to make its data more useful to people.
« This is the first time we’ve ever been able to say, ‘Hey, this is how you’re going to use your data, and how you can make it better,' » McNaughtson said, adding that the company is also working with other companies to offer better access for the public.
Data analytics and analytics-focused websites like Facebook, Twitter and Pinterest have been growing rapidly over the last few years.
While these companies use a lot more data than other companies, they are also very selective about who can use their services.
« Facebook has a huge amount of data.
They collect data from their network, and we’re talking about data about their users and what they’re looking for, » McNaughtton said. »
Twitter, we’re seeing the same thing.
But it’s different for each service.
Twitter, they have this huge amount, and they’re only going to give it to their users.
And Facebook, they don’t.
So that’s kind of the issue we’re trying to address. »
McNaughton said IBM is working to change that.
« We have this incredible amount of money in our data warehouses and our servers and we want to make sure we don’t let the cloud get to our users.
We want to give the data to the people, » he said.IBD is a member of the Information Technology Management Association, which is working with IBM to improve data management in the workplace.